The need for a professional website

The need for a professional website

We LOVE analogies at KZ Digital Works, and our favourite one is how the website development process is just like renovating your home

Think about it: your website is the home for your brand, and for your valuable content. 

Potential customers arrive on a first visit hoping to get to know you better, and to decide if they like you enough to make it official. They look around, check out your vibe, and explore your stuff to see if you’re a match. They’ve been to other houses and know what they like in a house – they won’t think twice about making a hasty exit if yours is disappointing.

  • You need to make a great first impression for new visitors so they can come back
  • You need to keep it tidy and functional for the people who live there (your own team)
  • You also can't take loyal friends (repeat customers) for granted by letting it get run down or messy

Making your website a desirable destination means knowing who you are as a business and exactly what people need from you, then building your home to seamlessly fulfill those needs.

Ready to go all-in on this home-building analogy?

The KZ Digital Works crew are your architects, builders, decorators, and party planners, and our finely honed web design process is how we build your content’s dream home. Hard hat and steel-toed boots required beyond this point!

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code.

Great web design without functionality is like a sports car with no engine.

Paul Cookson

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